Know Your Why
“Knowing your why” changed the way I played the game. This concept isn’t difficult or complex, it just takes effort on the part of the...

Do you really want it?
Every year, Prime and other facilities are flooded with collegiate and professional hopefuls. The "grinders" walk through the door the...

Velocity translation, Body Mass findings and what it means to you.
Before we begin, it is important to understand where this study originated from. Over the past few weeks/months, quite a few of our...

Shock and Awe, Protein Powder and Weight Gain
Athletes everywhere are bigger, faster, stronger. What we will hone in on today is the "bigger" part of this equation. Studies have...

Erase the Case( Mentality)
There is a growing trend in the baseball community and it’s changing the game for the worse. We’ve stopped creating good baseball...

Adaptability and Optimization
One of the biggest challenges a strength coach faces is ensuring that their clients time is used as effectively as possible. Between foam...

Trust the Process
Over the years of giving instruction and the thousands of hours of lessons, one of my largest takeaways is the importance of trusting the...